Brand valuation as intangible asset of company
نویسندگان
چکیده
منابع مشابه
Intangible Asset Valuation Approaches
There are numerous reasons to apply the cost approach to the valuation of an intangible asset. Before applying this valuation approach, the valuation analyst should be familiar with the generally accepted cost approach methods and procedures. In addition, the valuation analyst should have sufficient data to measure (1) the intangible asset cost components and (2) the intangible asset obsolescen...
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ژورنال
عنوان ژورنال: Naucne publikacije Drzavnog univerziteta u Novom Pazaru. Serija B, Drustvene & humanisticke nauke
سال: 2020
ISSN: 2619-998X
DOI: 10.5937/npdunp2001046j